Sneako called Sam Smith a “trans Satanist” – yes, you read that right.
In Louis Theroux’s brand-new 2026 documentary about the manosphere, controversial influencer Sneako went on a shocking rant about Grammy-winning artist Sam Smith, labeling them a “trans Satanist” and claiming they’re part of a “globalist agenda to feminize men.”
The clip went viral within hours of the documentary’s release on March 12, 2026, and once again put Sneako, Sam Smith, and the toxic world of manosphere influencers under the microscope.
Let’s break down exactly what happened, why it matters, and what this says about online radicalization in 2026.
What Exactly Did Sneako Say About Sam Smith?
In Louis Theroux’s documentary Inside the Manosphere, which premiered on BBC Two in March 2026, journalist Louis Theroux spent months embedded with some of the internet’s most controversial figures – including Sneako (real name Nico Kenn De Balinthazy).
During one particularly heated segment, Sneako was asked about LGBTQ+ representation in mainstream media. His response? A full-blown rant about Sam Smith.
“Look at Sam Smith,” Sneako said, gesturing wildly at his phone screen showing Sam’s 2023 Grammy performance. “This is a trans Satanist. They’re literally doing devil worship on national TV and everyone’s supposed to clap? This is the agenda, bro. They want to confuse kids, destroy masculinity, make everyone gay or trans.”
Louis Theroux, known for his calm, probing interview style, pressed Sneako: “But Sam Smith is non-binary, not trans. And they’re a musician. How is that Satanism?”
Sneako doubled down: “Non-binary, trans, same thing. It’s all part of the plan. And yeah, they wore devil horns at the Grammys. That’s Satanism, bro. Wake up.”
The exchange lasted nearly eight minutes in the final cut, with Sneako growing increasingly agitated as Louis calmly fact-checked him in real time.
Why This Matters (And Why It’s Not Funny)
On the surface, Sneako’s rant might sound absurd. Sam Smith – the same Sam Smith who sang “Stay With Me” and “Too Good at Goodbyes” – being called a “trans Satanist” feels like parody.
But here’s the thing: Sneako has 2.1 million followers on Rumble, over 800K on YouTube (despite multiple bans), and millions more on Telegram and Twitter/X.
His audience? Mostly young men between 14-28 years old.
And to them, what Sneako says isn’t a joke. It’s gospel.
When Sneako calls Sam Smith a “trans Satanist,” his followers don’t laugh. They screenshot it. They share it. They build entire conspiracy theories around it.
Within 24 hours of the documentary airing, “Sam Smith Satanist” was trending on Twitter/X with over 150K posts. TikTok videos using the clip racked up 40+ million views. Reddit threads dissecting the “evidence” appeared on r/conspiracy.
This is how radicalization works in 2026.
The Sam Smith Grammy Performance (Context)
Let’s be clear: Sam Smith is not a Satanist.
What Sneako is referring to is Sam Smith’s 2023 Grammy performance of “Unholy” with Kim Petras. The performance featured red lighting, horns, and cages – a theatrical representation of the song’s themes about infidelity and hypocrisy.
Yes, it was provocative. That was the point.
But conservative influencers like Sneako, Candace Owens, and others immediately labeled it “Satanic” and used it as “proof” of a coordinated attack on Christian values.
Never mind that rock bands have been using similar imagery for 50+ years. Never mind that Sam Smith has never claimed to worship Satan or even mentioned Satanism in any interview.
The performance was art. But to the manosphere, it was ammunition.
Louis Theroux’s Masterclass in Patience
What makes the documentary so powerful is how Louis Theroux handles Sneako.
He doesn’t argue. He doesn’t mock. He just asks questions.
“What makes someone a Satanist?”
“Has Sam Smith said they worship Satan?”
“Do you think maybe you’re misinterpreting performance art?”
Sneako has no real answers. He deflects, gets louder, brings up unrelated conspiracy theories about “the elites.”
And Louis just sits there, nodding, letting Sneako expose himself.
By the end of the segment, even viewers who came in sympathetic to Sneako are left questioning his logic.
The Manosphere’s Obsession with Sam Smith
Sam Smith isn’t the first LGBTQ+ artist targeted by manosphere influencers, and they won’t be the last.
But there’s something about Sam specifically that drives these guys insane:
- They’re successful – Multiple Grammys, billions of streams, global tours. Sam is undeniably talented and mainstream.
- They’re unapologetically queer – Sam came out as non-binary in 2019 and has been open about their identity ever since.
- They’re visible – Sam doesn’t hide. They wear what they want, perform how they want, exist loudly.
For influencers like Sneako, whose entire brand is built on rigid masculinity and traditional gender roles, Sam Smith represents everything they hate.
Why Young Men Believe This Stuff
Here’s the uncomfortable truth: Sneako’s rant resonates with millions of young men because they feel lost.
They’re bombarded with messages that masculinity is toxic, that being straight is boring, that they need to constantly check their privilege.
And then influencers like Sneako come along and say: “No, bro. You’re not the problem. THEY are. The trans Satanists, the feminists, the globalists. They’re trying to destroy you.”
It’s a seductive narrative. It gives them an enemy. It makes them feel like warriors instead of losers.
And it’s incredibly dangerous.
The Response from LGBTQ+ Community
Within hours of the documentary airing, LGBTQ+ activists and Sam Smith fans flooded social media defending the artist.
“Sam Smith is not trans. They’re non-binary. Learn the difference.”
“Since when is wearing horns in a performance Satanism?”
“Sneako is a grifter. Stop giving him attention.”
Sam Smith themselves has not commented on Sneako’s rant (and honestly, why would they?).
But the damage is done. The clip is out there. The algorithm is feeding it to millions.
What Louis Theroux Really Exposed
The brilliance of Louis Theroux’s documentary isn’t just showing what Sneako said – it’s showing WHY he said it.
Throughout the doc, you see Sneako constantly refreshing his phone, checking engagement, tweaking his messaging based on what gets clicks.
He doesn’t actually believe half of what he says. He’s a performer, just like Sam Smith.
The difference? Sam Smith’s art is honest. Sneako’s is poison disguised as truth.
The Bigger Picture
Sneako calling Sam Smith a “trans Satanist” isn’t an isolated incident. It’s part of a larger pattern:
- Trans people are “groomers”
- Gay marriage is “destroying civilization”
- Non-binary people “don’t exist”
- Anyone who doesn’t conform is “Satanic” or “demonic”
This rhetoric has real-world consequences. Hate crimes against LGBTQ+ people are at record highs in 2026. Trans youth suicide rates are climbing. Discriminatory laws are being passed.
And influencers like Sneako are making millions fueling the fire.
Conclusion: What We Can Do
Don’t share the clip.
Don’t engage with the bait.
Don’t give Sneako more oxygen.
Instead:
✅ Support LGBTQ+ artists like Sam Smith
✅ Educate young people on media literacy
✅ Call out misinformation when you see it
✅ Watch Louis Theroux’s full documentary to understand the ecosystem
Sneako called Sam Smith a “trans Satanist.”
But the only thing satanic here is the algorithm that rewards hate for profit.
Sources:
BBC Two – Inside the Manosphere (March 12, 2026)
PinkNews – March 12, 2026
Sam Smith official statements (2019-2025)
